Samples – News Posts
Sample news posts, similar to work carried out for blogs and print magazines including bit-tech, Custom PC, and ExpertReviews.
AMD to ditch ATI brand
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Fans of ATI will be disappointed to hear that, starting with the next generation of graphics chips, its parent company is phasing the name out in favour of the AMD moniker.
As a result, future cards will be branded as AMD Radeon Graphics – and, while the red colouration remains, the ATI brand will be nowhere to be seen, ending a 25 year legacy.
The company was originally founded in Canada in 1985 as Array Technologies Incorporated by Lee Ka Lau, Benny Lau, and Kwok Yuen Ho, producing graphics processors for the major PC manufacturers of the era – but in 1987 the company set out along, producing stand-alone graphics cards for the first time.
Since then, the company has enjoyed a great deal of success with its Radeon line, introduced in 2000 and still going – and has often traded the performance crown with long-time rival Nvidia. The announcement that CPU specialist AMD was to buy ATI lead many to wonder if rival Intel would make a similar bid for Nvidia, but so far the green camp remains independent.
AMD’s decision to ditch the ATI branding – although the Radeon name will remain, with future products labelled AMD Radeon – is likely to anger the company’s many fans, who see their loyalty as being pledged to a graphics card company first and foremost and not a CPU manufacturer.
With that said, it could be the move that AMD needs to increase its waning popularity in the CPU market, which has seen its share drop compared to rival Intel in recent years.
Apple: iPhone 4 issues overblown
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Reports from early adopters of major issues with Apple’s latest iPhone 4 may have been simply down to the speed at which the company rushed them out of the door, and not due to inherent design flaws.
The originally reported issue of displays with a yellow tinge – or obvious yellow spotting – is allegedly caused by an adhesive used during the manufacture of the iPhone 4′s screen, and will disappear given “one or two days of use, especially with the screen on.”
The news that the display problem is temporary – which will come as a relief to those who braved the queues yesterday to pick an early model up – comes from a poster on the AppleInsider forums, who claims to be the one who pitched the use of the offending substance, Organofunctional Silane Z-6011, to Apple in the first place.
The second reported issue was with the novel antenna on the iPhone 4, which users claimed was responsible for a loss of signal when picked up – caused, allegedly, by an electrical contact between the users’ skin and the metal band which forms the antenna. Strangely, while this has been confirmed as a problem affecting a not-inconsiderable number of users, it appears to be a software issue, rather than a design flaw.
Reports from around the web – including a rather convincing video of the exact same issue occurring on an older iPhone 3G running iOS4 over on Boy Genius Report, confirmed by Becky of Sprites and Bites.net – suggest that the flaw is actually in iOS4, and affects all handsets running the new operating system rather than just the new iPhone 4 – which rules out a hardware flaw. Instead, it’s thought to be an issue with the algorithm which calculates the signal strength: no signal is lost, but the handset believes that the carrier is fading away.
While these issues are still embarrassing for Apple, it’s good to know that one will fix itself while the other could just be a software patch away from being resolved too.
Larrabee canned
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If you’ve been awaiting the debut of Intel’s Larrabee multi-core graphics processor with bated breath, there’s been a bit of a hiccup: the system has been downgraded to the status of ‘software development platform’, at least for now.
Although Intel had previously promised that Larrabee-based products would be launching in the first quarter of 2010, the company has chosen to make a rather late announcement that it wasn’t being exactly honest with that launch date. As reported by PC Magazine, company spokesman Nick Knupffer admits that “Larrabee silicon and software development are behind where we had hoped to be at this point in the project,” and states that “as a result, our first Larrabee product will not be launched as a standalone discrete graphics product, but rather be used as a software development platform for internal and external use.”
While Larrabee’s innovative architecture promised a different way of looking at the process of rendering graphics – described by Intel chief executive officer Paul Otellini back in 2007 as “a highly parallel, many core product comprised of an array of Intel architecture cores” promising” “teraflops of performance” – the truth of where the product was came out at IDF back in September, almost two years after Larrabee’s original announcement, when a demonstration by senior research scientist Bill Mark used a Larrabee prototype to run the real-time ray-traced Enemy Territory: Quake Wars demonstration incredibly slowly. Interestingly, despite the embarrassing demonstration, Intel was still claiming at that time that the first Larrabee product would be “discrete performance graphics” boards – not an SDK.
While the news that 2010 will only be seeing an software development platform for Larrabee will be a blow for Intel, the company hasn’t completely given up on the idea of launching its own discrete graphics processor to compete with rival AMD and Nvidia – but it’s likely to be 2011 at the earliest.
LG launches 3D LED TV
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LG Electronics has made good on its recent promises and announced the impending launch of its first LED-backlit 3D TV, the LX9500.
Launching first in Korea – to be followed by a US and European release towards the end of May – the LX9500 is designed to appeal to the top end of the home entertainment market, featuring energy-efficient LED backlighting to achieve an impressive 10,000,000:1 dynamic contrast ratio and a 480Hz picture engine.
The real killer feature is, of course, the 3D: powered by active shutter glasses, LG claims that the immersion offered by the LX9500 will “set a higher benchmark in the global 3D TV industry.”
The glasses themselves – which produce the 3D effect by alternating which eye is able to see the picture at any given moment – are described as “comfortable to wear for an extended period of time” and last up to forty hours between charges.
LG is hoping to secure itself a chunk of the market with this and its other 3D TVs, stating that it is aiming for a 25 share by the end of the year.
With an impressively slim body at just 22.3mm and a 16mm bezel, the LX9500 is certainly a slender beast, but it’s going to take personal experience of the effect before people are likely to be convinced by the potential of 3D TVs in general – not to mention the availability of suitable content.
The NewEgg saga
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US retailer Newegg was left with yolk on its face following reports that it has sent fake Core i7 CPUs to customers – with up to three hundred false retail boxes having been identified so far.
As first reported over on HardOCP, some of Newegg’s customers reported receipt of apparently fake versions of Intel i7-920 CPU retail boxes – containing mock CPU, heatsink, and blank documentation.
With a YouTube unboxing video showing the external realism, it’s not hard to see how the issue wasn’t spotted until customers started to unbox the fakes: from the outside, the only apparent issue is a few grammatical and spelling errors on the English blurb. Once the package is unboxed, however, the problem becomes apparent: a solid, fake heatsink; a blank instruction manual; and a non-functional, slightly curved processor.
While many are seeing this as a case of fake processors being snuck into Newegg’s supply chain, the official line from the company – as reported over on TechPowerup is that the fake retail boxes aren’t intended to be malicious. Instead, the retailer has claimed on its Twitter page that the fakes are “demo boxes” which were mistakenly shipped to customers by “one of our long-term partners.”
Whether the claim of demo boxes is anything other than face-saving by the retailer, the fact that the company has “already begun proactively reaching out to the affected customers” and ensuring that their purchases are replaced with fully functional units will come as a reassurance to Newegg’s customers.
Still, it does raise the question of how exactly the mix-up occurred: if the items are, as the company claims, demo boxes – why the effort to make them look as realistic as they do, complete with fake heatsink and blank manual? If the boxes are, as many instead believe, counterfeits – how did they enter Newegg’s supply chain and make it as far as being shipped to customers? So far, the company is remaining silent as to the long-term effects this issue could have on customer confidence.
Sony NEX HD Camcorder announced
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Not content with shaking up the bridge camera market with its new EVIL NEX 3 and NEX 5 mirrorless cameras, Sony has offered a sneak preview of an up-coming camcorder using the same APS C-size CMOS high-definition sensor.
Described as still “in development” over on Sony’s official blog, the un-named device will feature interchangeable lenses just like its still variant cousins – with promised support for both the Sony E-mount lenses used by the NEX 3 and NEX 5 and the A-mount lenses used by Sony’s range of Alpha digital SLR cameras, albeit via an adaptor.
Full details of the device are still held closely under wraps by Sony, but using the specifications of the NEX series as a base it can be expected that the camera will record to MemoryStick or SDHC card in the AVHCD format in – most likely – a full 1080p high-definition resolution at an expected 30 frames per second.
The use of interchangeable lenses will offer videographers a wealth of options for changing the capabilities of the camera, with options including macro, wide-angle, and telephoto lenses – and with the pre-existing A-mount lenses as options, the camera will enjoy a wide selection from launch.
Sadly, Sony has yet to announce a firm release date – or, indeed, pricing – for the camera, beyond a vague commitment to an official launch some time in Autumn.
Fujitsu and Shinoda demo curved displays
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Fujitsu’s display division has teamed up with Shinoda Plasma to create impressive curved displays which the companies believe could be used to turn building support pillars into information boards without taking up any extra floorspace.
Demonstrated over on Tech-On, the displays are based around Shinodo’s Plasma Tube Array technology, which allows the display to be created in a smooth curve rather than the more traditional flat plane.
Using the pre-curved display panels, the pair were able to come up with a single display – made from a pair of 1m x 1m panels – which fit around a pillar of 1m diameter, capable of showing full-colour full-motion video.
The companies admit that the the displays are still in the early stages of production – with the demonstration models, showcased at the Fujitsu Forum early last week, being produced merely to gauge market response prior to mass-production – but explain that “we expect that [the displays] will be used at railroad stations and public facilities” to provide advertising and informational displays around pre-existing support pillars.
Toshiba to launch dual-screen netbook
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Toshiba has confirmed its plans to offer a dual-screen notebook similar to Microsoft’s Courier concept, to be added to its Libretto ultra-mobile range.
The Toshiba Libretto W100 was launched as part of the company’s 25th anniversary celebrations – its first laptop, the Toshiba T1100 was launched back in 1985 – with the company’s Phil Osaki quoted by VentureBeat as stating that the company is aiming for the back-to-school season in the US.
The Libretto W100 ditches a traditional keyboard in favour of a second display with multi-touch technology – when you want to type, an on-screen keyboard with haptic force-feedback functionality appears. It’s unlikely to be comfortable for typing long documents, but it should be no worse than typing on an Apple iPad.
Both displays are 7in and 1024×600 resolution, and can be addressed independently – it’s possible to have a web browser on one screen and a word processor on the other, for example – and used in both portrait and landscape mode. Interestingly, despite its small size Toshiba hasn’t opted to use Intel’s popular Atom processor, instead using the more powerful 1.2GHz Pentium U5400 chips along with 2GB of RAM and a 62GB hard drive to power a full installation of Windows 7.
Sadly, Osaki has been cagey on pricing details: the current run of the Libretto W100 is to be limited, as the company wants to get feedback from a small number of users before planning a wider launch of an updated mass-produced version later in the year – something which doesn’t bode well for the buyer on a budget hoping to get in on the initial release.
