Micro Mart, Issue 1195

Micro Mart, Issue 1195My first piece for Dennis Publishing’s weekly IT mag Micro Mart, and it’s a cover feature. Not that I’m boasting or anything. Okay, perhaps I’m boasting a bit.

As you can probably see from the cover it’s a look at AMD’s disappointing launch of its consumer-grade Bulldozer-core processors, the AMD FX Series. Completed to the tightest possible schedule – I received an email requesting a 3,500-word feature on Thursday, with a deadline of the following Monday – it forms an overview of the history of Bulldozer, its launch in the server market, its consumer launch and the complaints that have been raised over its performance.

It also includes comment from an AMD engineer in the company’s Austin facility on what is being done to address the architecture’s problems – not an easy thing to get on such short notice, and massive thanks to AMD’s André Heidekrueger and Bite PR’s Sami Makinen for organising that so quickly.

It’s a nice piece, if I do say so myself, and hopefully won’t be the last to grace Micro Mart’s cover. Fingers crossed for longer deadlines next time, though…

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